Automotive Telematics Deliver A Brave New Ride (hybrid vehicles negative environmental impact)
No commentsBy Mike Trudel
It’s Saturday, which means you have chores to do. You jump in your minivan and turn the ignition. Without being told, your favorite song is cued, your seat is automatically heated to your preferred temperature, and you are reminded of about how many miles you can drive until you need gas. “Oh,” you think, “I’ll get gas first.” With the touch of a button, your navigation system shows your current location and the price of gas at the five nearest gas stations.
Welcome to the world of telematics and the new wave of automotive in-car technology that’s quickly finding its way into our vehicles.
Telematics is deeply embedded hardware, software and telecommunications systems that provide an increasingly wide range of applications that serve our vehicles. These applications can enable safety, security, monitoring of vehicle health and remote diagnostics services. For the driver and passengers, telematics systems can provide dynamic location-based services such as navigation, traffic information, emergency assistance and a suite of other driver services based on two-way connectivity.
The icing on the cake is the idea of bringing the Internet to your vehicle. Automakers are working with Web companies to devise ways of connecting this technology intelligently, and advertisers are ready to jump on board and make it cost-effective, all to integrate your vehicle into the connected world.
Today’s vehicles are already providing a glimpse of what lies ahead. Many already have their own personal computer, their own cell phone and a display monitor. Add a keyboard or touch pad in-dash and the possibilities are endless. It all depends on how much information about yourself you are willing to provide. Data such as your blood type, favorite restaurants and even the stocks you own can prove useful. Ultimately, you will be able to tell your vehicle what you want it to do and when. Want an alert sent to your cell phone if your vehicle alarm goes off? Want to let your significant other know if your airbag has been deployed? Want to know when you’re driving by your favorite coffee shop? Easy to do; your vehicle will be as smart as you let it be.
Global automakers are working toward making telematics the core of the connected vehicle, and they have a strong incentive to integrate this technology as quickly as possible. The competition from connected mobile devices has clearly acted as a very powerful stimulant. Personal Navigation Devices (PNDs) and smart phones are grabbing the consumer’s fancy, and navigation systems are on a lot of wish lists.
PND manufacturers are heavily reliant on sales and are aiming their brand of navigation as a service product. As more devices have navigation capabilities, it won’t be about the hardware but about the service - something that provides two-way communication and lends itself to the consumer’s lifestyle.
Even automakers are realizing that it’s the suite of services that will help them achieve success. The wireless mobile and wireless automotive communities are fighting tooth and nail to win consumers’ hearts and minds.
One industry that is highly interested in telematics is the insurance industry. As more in-car technologies become available, automotive insurers have the opportunity to collect driver data with as much or as little granularity as they desire. They can monitor vehicle location, speed and driving times, or they can collect data on specific, narrowly defined events, such as hard braking. With better underlying data and the accompanying ability to price risk more accurately, insurers can roll out new types of products, often targeted at customers previously considered uninsurable. Information collected in the vehicle can also be used during the claims process. The overwhelming obstacle is the business issue of cost.
This is where advertisers are chomping at the bit to jump on board. Enabling these systems in your vehicle carries a cost, whether it’s a monthly subscription based on usage or a flat fee, and bringing advertisers into your vehicle can lower the cost considerably. So whenever you download a movie into your vehicle for the kids to watch on the next trip, it’s likely to be sponsored by an online movie provider. A major quick lube company will gladly make arrangements for your next scheduled oil change.
Advertisers also see the value of “knowing where you’re going” as a valuable customer relationship management tool. Remember those Saturday chores? Heading to a home improvement store? A telematics- equipped vehicle offers advertisers sophisticated, location-based options never before available. It’s all about capturing a consumer when they’re ready to make a decision. Let your system know you’re going to a home improvement store, and you get a quick glimpse at a discount being offered by one of the major chains. Once your vehicle is detected going to that location, the incentive is activated. You get something in return for sharing your data. Advertisers love that.
Mike Trudel, Freelance Writer.
Delphi Corp. is poised to apply its expertise and know-how to provide vehicle manufacturers and consumers with in-vehicle entertainment and connectivity. To learn more about Delphi Corp, please visit www.Delphi.com/4Innovation or www.Delphi.com/4Connected
Today’s Automotive Engineer: A Technology Guru with Connectivity Solutions
By Mike Trudel
Technology gurus are hiding in a variety of places these days. Say, for instance, the automotive industry.
The automotive industry has produced some of the most advanced and user-friendly technologies publicly marketed in recent years. We can now not only operate our cars without keys, but we can also map our next trip, download information from our desktops onto a “carputer,” assess the state of the vehicle, watch movies, arm a security system inside and out and be alerted when others are in our blind spots.
Take, for instance, an entry-level map-based integrated navigation radio, which uses a flash-based secure digital card color map database to provide high-performance navigation. A single, state-of-the-art navigation kernel and map data compiler used in the European market help shorten Original Equipment (OE) innovation cycles, and a range of options allows for entertainment and ease-of-use features. Integrated into a single unit, a map navigation system can be used in parallel to the audio system.
Such a system can include AM/FM radio, navigation tools, playback mechanisms like compact discs and MP3s, and connectivity options for portable electronic devices. Of course, customers can add nearly anything a techy heart could desire, like a digital tuner, USB, touch-screen interface, voice recognition, steering wheel control and audio codec options.
And that’s just the basic model. Touch-screen navigation radios are full-featured audio and navigation systems in one unit, using onboard computers that interact with the Global Positioning System (GPS), vehicle sensors and a DVD-map database. Such personal travel assistants minimize travel time, make travel more convenient and increase peace of mind. Benefits include multiple functions in one compact unit, the ease of a touch screen, voice prompts, entertainment options, state-of-the-art navigation, the ability to remap locations if the driver misses a turn and intersection views for detailed maneuvering guidance.
Active safety systems, like active night vision, lane departure warning systems and infrared side (blind spot) alerts, are other excellent examples of automotive engineers’ ability to connect advanced technologies in a manner that makes the driving experience both safer and more enjoyable.
Active night vision uses near-infrared headlamps to illuminate the road scene ahead and displays an enhanced image in the vehicle. This system provides high-beam visibility without blinding oncoming traffic. Components of the active night vision system can be shared with other safety features, such as a lane departure warning system.
When lane departure warning systems utilize a camera, the camera can also be used for multiple features, such as active night vision, pedestrian recognition, rain sensing and intelligent headlight control. The lane departure warning system uses a monocular camera mounted behind the windshield to track lanes in front of the vehicle. Accompanying software estimates lane width and road curvature, and determines the vehicle’s heading and lateral position within the lane. When the driver strays from his or her own “dotted lines,” an audible, tactile or visual alert is issued. According to an automotive magazine, ninety-five percent of all vehicular accidents involve some degree of driver behavior — such as swerving. Systems like lane departure warning provide hope of reducing the approximately one hundred deaths that occur every day on American roadways, as reported by the Public Broadcasting Service in 1995.
Side (blind spot) alerts provide the same hope. These systems help drivers be aware of vehicles in side blind spots when changing lanes and making turns. Sensors integrated into mirrors, taillights and side fascia measure the adjacent lane temperature over time to detect if vehicles are entering the side blind spot. If detected, the system provides visual indications within the mirrors. If this proves ineffective and a turn signal is activated anyway, an audible alert follows. These warnings give drivers more time to react and, hopefully, help avoid the more than 200,000 lane change accidents that occur every year according to the National Highway Traffic Safety Administration.
It’s amazing how easily they hide those geniuses of technology. We never hear their names, see their faces, or even, in most cases, acknowledge they exist. Yet it is the knowledge, safety and connectivity solutions of automotive engineers that are helping save lives and helping make sure the rest of us don’t get hopelessly lost on the way to that next great adventure — at least not too often.
Mike Trudel, Freelance Writer.
Delphi Corp. is poised to apply its expertise and know-how to provide vehicle manufacturers and consumers with in-vehicle connectivity. To learn more about Delphi Corp., please visit www.Delphi.com/4Connected.
Your Source For Information On Hybrid Vehicles
Drive-In Theaters Or Driving Theaters? Today’s On-Board Vehicle Entertainment
By Mike Trudel
There was a time when a static-filled sound box and a bag of greasy drive-in popcorn had to suffice for vehicle theater entertainment. Today’s vehicle manufacturers have taken the theater experience of yesteryear and brought it into the 21st century with a virtual in-car entertainment system. Portable device interfaces, media players and satellite television are just a few emerging technologies for an automotive engineer to consider integrating as an attractive magnet for potential car buyers.
Portable Entertainment
Functionality and integration of portable entertainment has become more than just a feature for luxury vehicles. Portable device interfaces allow drivers to access their home music library or a video game via their automotive system using a USB port. MP3 players connect directly to a vehicle radio and allow control of music selection while song title, artist, album and elapsed time are conveniently displayed on the radio. SD Card Playback, a navigation database interface, can also be used to bring music into the vehicle.
That’s Infotainment
With the advent of media players, today’s driver can integrate a variety of entertainment and information content to his or her preference. Music from multiple sources can be searched and played using a single interface. And those interfaces are controlled via voice, soft keys, a central control knob or steering wheel controls. Want to hear only reggae or pop while driving home from work? A “Similar Songs” button looks into the database and selects similar songs for play. Other media player features include Bluetooth (R) audio streaming, DVD-V/ROM, MP3 and full-featured navigation capabilities.
Best Seat Isn’t Even in the House
“Are we almost there?” is likely to turn into “We’re here already?” for those who discover the best seat in the house is at the rear of a vehicle. Rear-seat entertainment allows passengers to enjoy movies, music and video games via an LCD color monitor, which offers a crisp and clear picture, even at extreme viewing angles. Factory-installed systems include a DVD player, which forms the core of the system and can also read music, data files and photos. Illuminated keys let the viewer keep control of the DVD player, even in the dark.
After short journey breaks or after the engine has been switched off, a special module enables the system to know exactly which content was played last - so users do not have to go searching through the last film or music program.
Soon, consumers may also begin to see video/wireless systems that deliver separate options for the driver, front-seat passengers and the rear-seat positions. Drivers might listen to satellite radio, while passengers separately employ headphones to listen to MP3 players or watch DVDs.
TV on the Open Road
Satellite television allows passengers to leave DVDs at home and instead enjoy digital-quality entertainment channels on the open road. Various systems can provide access to more than 100 programming channels and more than 50 channels of satellite music. In addition, families can catch the big game, traffic reports or local news stories from the comfort of their vehicle via local networks. Satellite TV also integrates with various in-vehicle backseat video systems.
Popcorn Optional
Today’s on board car entertainment system provides seamless experiences in music, movies, television and more. Greater freedom from home to the open road means access to entertainment, navigation and safety features from behind the wheel. With all of these options, drivers may discover the best seat in the house is actually parked out in the garage.
Mike Trudel, Freelance Writer.
Delphi Corp. is poised to apply its expertise and know-how to provide vehicle manufacturers and consumers with in-vehicle entertainment and connectivity. To learn more about Delphi Corp., please visit www.Delphi.com/4Innovation or www.Delphi.com/4Connected.
Monday, November 17th, 2008 at 8:20 pm and is filed under automotive. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
